Web Site Traffic And Seo By: Franklin Brown

The goal of an online business is to get traffic, but not just any traffic, targeted traffic is traffic that converts. Many new online business owners literally get scammed into paying hundreds of dollars to unethical companies that claim they will send them “1000s of visitors on a daily basis”. In most cases the websites gain little if any increase in traffic and the ones that do see an increase do not see a boost in profits. This is because the traffic that comes to the sites in such cases is not targeted.

While there are lots of ways to get traffic to a website some are better than others. Some, like article marketing are proven methods, but they can take long periods of time and substantial effort. It’s a numbers game in a way. Both quantity and quality are important. The more articles you have out in cyberspace, the more little advertisements you have working for you. But if the article isn’t well written and interesting the reader is not likely to make it to the resource box where your links are waiting.

Incoming links is another way to get traffic. There are services that sell text links as well as programs that list high ranking sites that a business can add a profile to that will result in a link back to that site. Placing ads in ezines and buying ad space on other sites is another method of getting traffic. The effectiveness of such techniques and quality of the traffic will depend on the relevance of the ezine or site to your particular audience.

Organic traffic is by far the most desirable because it is long lasting. This refers to traffic that comes from searches made for products or services that result in a visit to your site. It is traffic that is not paid for. To get such traffic a webmaster must research appropriate keywords and do what is referred to as website optimization . This is a complex strategy that involves much more than simply using the keywords in the content.

This process usually results in a top ranking position, which will increase the traffic flow as well as the web visibility and that combination will lead to more profits. The problem is that few webmasters have time to learn the ins and outs of this process so the few that utilize the strategies can own their niche.


Franklin Brown owns a number one ranked website in a very popular niche. In a recent interview Mr. Brown was asked what he believed was the most important aspect of creating a website that will not only rank well, but will also have a large flow of targeted web site traffic . Without hesitation Mr. Brown responded that hiring professional search engine optimizers has been the key to his online success and he recommended that everyone invest in expert assistance if they want to get ahead of the competition.

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