Pay Per Click Advertising Some Basic Facts By: Kay Brown

Many companies today advertise online using what is called pay for click advertising. Now if you know nothing about this form of advertising, I will explain the basics. In this article we will use Google as an example, but the term apply's to other Internet search engines as well. I am sure you have at one time or another typed in a word and submitted it to Google for search on something you were interested in. That term is called a keyword. Now if you notice the results that come up.The top two shaded results and all of the results on the right side are from paid advertisers. Usually the keyword you typed in will be in the headings of those advertisements. Now to explain pay per click, if you click on one of those ads that advertiser now has to pay Google a fee. They are paying for your click. Now this service that Google provides is called Google Adwords.

Using pay per click advertising is the advertising system of choice for many companies advertising on the Internet. Unlike other methods, pay per click can be a very fast way to get your website seen by people who are searching for what you have to offer. You can start a Google Adwords campaign and be receiving traffic with in minutes. By traffic I mean that people have saw your ad, clicked on it, and have went to your website to see what you are offering. Using Google adwords, not only can you target your desired audience by bidding on those specific search terms that relate directly to what you are advertising, but you can target exactly what location on the planet you want your advertisement to be seen. For example, if you have something you want to sell in China alone and no other country, you can set this up when you start your campaign, and it will appear in the language of Chinese also. As I said you can target specific countries, states, cities, or even a square mile surrounding a set of geographical longitudinal and latitudinal coordinates.

With Google Adwords, you can also choose to have your advertisement displayed on the content network. What that means is that website publishers who have teamed up with Google will allow your advertisement to be displayed on their site, as long as it matches their websites content. How that is accomplished is that Google will supply the website publisher with a few lines of code that is then added to the websites existing code, then when the website goes live, it will display advertisements by Google, that relate specifically to the contents of that site. When some one clicks on one of those google ads, then the advertiser has to pay Google a pay per click fee and in turn Google will pay the website publisher a percentage of that fee for running the ad on their website.

If you are a website publisher and want to join with Google in this venture then you need to join their Google Adsense program. How you would do this is go to Googles home page, select advertising programs, then select Google Adsense. Follow their easy sign up instructions and you will be up and running with Google ads being displayed on your site in no time. This basically requires though that you have a website, so if you do not have one, then you would not be able to join. If you don't have a website but want to join Google Adsense anyway, you could set up a free blog somewhere, even a blog from Googles own Blogger portal. You would use that blog when you apply with Google, making regular posts on that blog until you are approved by Google and given your Google adsense id number. From that point you could build any number of websites on any topic you desired, imbedding your Google Adsense code with in all your sites coding, and they would all display Google ads related to the contents of your websites.

With Adwords once the pay per click traffic starts to convert into sales, some advertisers will really open the traffic up full bore, much like turning on a traffic faucet. With numerous adwords campaigns running like this, some marketers go onto to earn incomes in the 6 and 7 figures a month. This has also been proven true with Google Adsense as well. Some Internet marketers have built thousands of sites all based on keyword search terms with specific intention of earning income off of Google Adsense clicks from the ads displaying on their websites. A lot of them have gone on to earning tens if not hundreds of thousands of dollars from their Google Adsense income. So I hope this article has given you a good basic understanding what pay per click advertising means. But be aware, that this article has just verily scratched the surface in all there is to know about this subject

Please visit our site on Google Adwords for more detailed pay per click information and videos, also our site on Questions and Answers, resources and solutions.

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