Greater Website Traffic Through Higher Search Engine Ranking By: Kay Brown

For online businesses in particular, search engine placement is a very important way to make sure the right audience reaches them and that they get a higher profit out of their website. It is not hard to improve such a ranking, provided that you comprehend how the rankings work. Statistically, a full sixty percent of traffic online comes from Google, and search engines as a whole are the major source of traffic online. You'll need to have a good understanding of how search engine placement works though finding and presenting the relevant information to potential customers if you want to be successful. There are two ways: the first is called robots, but the far more common ways are called crawlers or spiders.

Search engines utilize the spiders to index the websites. A spider will search the pages of a submitted website and index them. This happens when the spiders search the content, meta tags, and links you have available on your website. When the spider returns, it brings back all the information it needs and deposits it where the data is being indexed. Also, the spider will index any pages you have outgoing links to. But, some spiders only index a limited number of pages so do not create a site with hundreds of pages.

Periodically, the spider will come back, searching your site for new additions or changes to be indexed. Frequency of those returns is determined by the moderators of the search engines. A spider is much like a book that houses the table of contents, content, and references to other sites. Spiders such as Excite, Lycos, AltaVista, and Google index up to a million pages a day.

In coming up with search engine placement, search engines look for information that is the closest to what the searcher is typing within their internal index. It is not actually searching the Web, so if your website has the keyword such as "buy management book" in the search engine index when the searcher types in that keyword, then your website will be listed on the first page of the results. Depending on which search algorithm you use, you will come up with a different ranking on the different sites.

Another clue you need to keep in mind is that you should remember the frequency of your keywords, along with where they are located on your web page. Keyword density for many people is usually around 3-7 percent to keep from being considered keyword stuffing or spamdexing. Also in their indexing, the search engines look at how links form and what the pages subject matter is about. If the links to pages are related, you will see improved search engine rankings. You can easily get a better ranking in the search engine placement, if only you understand the way search engines work and use that knowledge to help your website get better rankings.


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