Increased Web Traffic Through Higher Search Engine Ranking By: Kay Brown

If you are looking for ways to increase your search engine placement, you are not alone, as many people want to do the same so that they can bring in greater numbers of money through targeted traffic increases. But how do you achieve that improvement in your rankings? Well the secret lies in understanding how they work. Statistically, a full sixty percent of traffic online comes from Google, and search engines as a whole are the major source of traffic online. Getting an improved search engine placement is as simple as understanding how they come across the relevant information on your site and show it to others. There are two types and the first is called robots but more commonly known as crawlers or spiders.

You can use these web spiders to index access to web pages across the internet through search engines. The spider indexes your sight by searching your pages after you submit your site. Besides the content of your site, the spiders will also search through meta tags and links. The spider brings back the information it needs and deposits them where the data is being indexed. The spider will also help to index those pages which you have links connected to. Some spiders only index a limited number of pages, so that could be a problem if you have site with hundreds of pages.

Periodically, the spider will come back, searching your site for new additions or changes to be indexed. Exactly how often those returns take place is determined by the search engine moderators. A spider is much like a book that houses the table of contents, content, and references to other sites. Some spiders are able to index up to one million pages a day - such examples are Excite, Lycos, AltaVista and Google.

In coming up with search engine placement, search engines look for information that is the closest to what the searcher is typing within their internal index. It is not actually searching the Web, so if your website has the keyword such as "buy management book" in the search engine index when the searcher types in that keyword, then your website will be listed on the first page of the results. Every search engine uses a different algorithm to search their indexes, so you will get different rankings depending on which algorithm is used.

You'll also need to notice the amount of times you use a keyword and where you use it on the web page. If you want to avoid being considered a keyword stuffer, the goal is to keep the keyword density at around 3-7 percent. Also in their indexing, the search engines look at how links form and what the pages subject matter is about. If the pages that are linked are related, then you shall see a definite higher score in the search engine rankings. You can easily get a better ranking in the search engine placement, if only you understand the way search engines work and use that knowledge to help your website get better rankings.


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